This was so dope, I love brand that focus on giving back to their consumers, Pop Up's are the perfect way to not only promote and push new product but also show appreciation for the people that buy into your brand. Also with the new social media nothing is more important than word of mouth, or word of hashtag ha! So if you throw a dope pop up it only pushes your brand forward. But back to this one! It was dope as soon as you walk in you place your email and they hand you an iPAD, and there was 5 different places you had to check in the store. After that they had you 5 different patches and your access has been granted. Behind the secret door of gatorade you can work out, take your physical information down for improvements on health and work outs, get your photo taken by one of the dopest photographers right now @RavieB and where you're done you could take home a custom gatorade duffle bag or a snapback hat made by @TheFashionFirm out of Chicago! Ima keep it 1000% I went to get my picture taken by Raven but the rest of it was fireeee!
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